View Tourism Marketing Research Papers on Academia.edu for free. View Tourism and Hospitality Marketing Research Papers on Academia.edu for free. The five most common types of tourism marketing research are as follows: determination of market characteristics; measurement of market potentials; market share analysis; sales analysis; and studies of tourism business trends. This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs. An overview of marketing research in tourism is presented. This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review.